RPL announce live matches to be broadcast free on YouTube

RPL

As the Russian Premier League resumed this week, foreign viewers, such as ourselves at RFN, were pleasantly surprised by the news that all RPL games, at least until the end of the season, will be broadcast live on YouTube.

Starting on Friday with Orenburg’s lower league tie against Anzhi, it’s a huge statement by the league that they may finally be looking to increase it’s popularity outside of Russia.

In the post World Cup era, the RPL has seen record attendances, and despite waning slightly, interest in football in Russia has perhaps never been higher, thanks to the success of the Russian national team during the World Cup, and the general success of hosting the tournament.

With the league games being broadcast on Russian TV, there is currently no clamour to take RPL games in countries outside of Eastern Europe. By taking this step to make Russian domestic fixtures free for anyone outside Russia, there is the chance for the audience to grow.

While Orenburg vs Anzhi barely peaked above 3-400 viewers, games involving Zenit, Spartak, CSKA will surely draw a larger audience, particularly if the club accounts tweet out the links. This being said, the RPL needs to improve heavily on it’s own marketing game, having not advertised the streaming service whatsoever (almost ludicrously) so will also help to explain the relatively low figures aside from the fact it is – said with no disrespect – *just* Anzhi v Orenburg.

So far, only Russian commentary is available, but rumours are afoot that English commentary for the YouTube broadcasts could be coming soon. It is an interesting experiment, which even if it only lasts until the end of the season, benefits those of us who enjoy the league at present.

The ideal situation for the league would be for broadcasters such as ElevenSports or Premier Sports to pick up the league for next season, allowing for a much larger audience. But should the YouTube broadcasts take off, another season of it would surely not be a setback.

Last summer the baffling decision was made to sell the RPL license to Konami’s Pro Evolution Soccer, rather than the industry leader, EA’s FIFA series. In the year after the Russian World Cup captured the imaginations of the world, having the league not appear in one of the world biggest video games, which attracts an audience of millions is a blow, but this is a big step forward in PR for the league. Long may the good decisions continue.

The RPL’s YouTube channel can be found Nhà Cái Trực Tuyến Hàng Đầu Châu Á́́here.

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Author: David Sansun

Arsenal and Rubin Kazan fan. Possibly too optimistic for Russian football which means I’m left disappointed a lot.

Comments

  1. Wow this is great news. As a fan from Canada I’m always having to stream games from different places! This is a very good step.

Trackbacks

  1. […] der russischen Premjer-Liga kann man künftig im Ausland kostenlos bei Youtube gucken – offenbar erst mal bis Ende der aktuellen Saison. Keine schlechte Idee, wenn man will, dass die eigene Liga endlich auch im Ausland popul?rer wird. […]

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